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Introduction

House of Vernacular

“I have a very strong collecting gene…” – Martin Parr

Martin Parr is considered to be one of the most successful and accessible artists of his generation. A photographer, collector, editor and exhibition maker, he offers us his view of the modern world by reflecting its ambiguities.  He describes his practise as a form of collecting, essentially seeing it as a strategy for pursuing his research passions of ‘leisure’, ‘consumption’ and ‘communication’.

For The House of Vernacular Martin Parr has selected seven collections of images by commercial and amateur photographers from across the globe, and worked with Fabrica’s creative team to locate them within this unusual building.

Intentionally or otherwise, these unauthored images draw out photography’s relationship with family life, technology, propaganda and other key subjects for photography in the 21st century.
With photographs thematically and theatrically set in a series of interlinking rooms, like exhibits in a strange museum or quirky department store, The House of Vernacular offers a unique visitor experience.

A collector’s collection

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