Growing an Older Audience (GOA) was a programme of activity that encouraged visitors age 70+ to participate in Fabrica’s gallery programme and enjoy contemporary art.
The GOA project developed an exciting, diverse programme of events, exhibitions and courses centred on engagement and participation, in order to build a sustainable older audience. This audience, in turn, have informed how we work and we adapted along the way, to end the project with an even better programme that genuinely offers meaningful engagement in the arts.
We worked with various arts professionals to introduce new skills and techniques to our staff and volunteers, and have built valuable new relationships with artists who work regularly with Fabrica and our older audiences. We’ve also offered learning and development opportunities to arts professionals outside of Fabrica, to help spread the values and skills of our experienced team to a wider community.
‘I loved it I thought it was one of the best afternoons I had had in years.’
Second Sight participant
The evaluation of the project, which was carried out by Morris Hargreaves McIntyre, is now available. This is a great resource for individuals and organisations who are interested in working with older people and giving meaningful engagement for all audiences.
Click on the link to download the Growing an Older Audience – Executive Summary.
If you want to dig in to the detail, click here to download the Growing an Older Audience – Final Report.
To find out more about this project – please visit the dedicated project website.
Growing an Older Audience is funded by Arts Council England’s Rendezvous scheme.
‘The total number of ‘engagements’ with the Growing an Older Audience programme to date is just under 5,500. This is comprised of just under 4,200 visits to the exhibitions made by visitors aged 70 or older, with a further 1,324 participations in Growing an Older Audience events and projects.’
GOA Executive Summary
We are pleased to be able to continue the popular older people’s programme into the future, and are continuing to work with participants and artists to develop this work. We have a thriving events programme, and our ambassadors are continuing their great work in spreading the word about Fabrica to groups in the community.
Alongside this work, there is mounting evidence and growing understanding about how access to Arts and Culture can positively impact people’s lives. We have collated some of the countless reports available on the subject, and you can find a list of them here.