Counter Marketing

Simon Poulter

Archive Exhibitions (5 October to 27 October 1996)
I’m now convinced that only arbitrary differences exist between art, advertising and the media. Ros Huxley, PR Consultant.

Marketing, the media, money: a creative collaboration between artist Simon Poulter and PR consultant Ros Huxley.

Be realistic – market the impossible
Poulter and Huxley have collaborated to create an interactive exhibition exploring PR, marketing and the media. The exhibition featured video, large format computer-generated imagery, an interactive website, performance and marketing ephemera.

Funded by the Arts Council England’s New Collaboration Fund, Counter Marketing aims to exploit the practices and tactics of media management and market culture through simulation of campaigns and products. The Gutenburg Scratchcard, which Counter Marketing claimed was “the world’s earliest known scratchcard,” hit the headlines in June 1996 attracting the interest of two million newspaper readers and radio listeners. The Spin Doctor service for maverick MPs will offer selected politicians from all parties the chance to hone their communication skills under the tutelage of Poulter and Huxley in preparation for the next general election.

About The Artist

These have included 'UK Ltd' and 'Counter Marketing' for Hull Time Based Arts, 'Microhenge' for BN1/Lighthouse and Hyperphilately for Lovebytes/Photo 98.

Poulter has been influential in developing interdisciplinary media labs working with artists and organisations in the UK. These labs have been aimed at developing digital and performance projects with artists working across a wide range of media.

Simon Poulter is currently working on 'Performance Related Pay' with Aspex Gallery, which will result in an exhibition and DVD covering 18 years of performance art. This show will include previously unseen projects, including 'artcritic' and 'No problem in Turkey'.

He was recently in receipt of the Clark/DA2 Bursary and is currently working with Watershed in Bristol developing programming ideas. In 2002 Simon Poulter will be devising new digital work with the Eden Project in Cornwall.

Simon Poulter is a founder member of PVA Medialab in Bridport, Dorset, where he lives and works.

Artist Residencies

Simon Poulter has worked widely throughout the UK, developing performance and interdisciplinary projects.



Sign up for updates about events, news and special offers.